加成定价（Markup pricing）
加成定价是指，为了确定一种产品的价格而把一个百分比（或绝对的）数量加到所估计的产品平均（或边际的）成本上，这就意味着该数量要计入某些无法化归任何具体产品中去的成本，并且旨在维持厂商的某一投资回报率。
- In the fashion retail industry, a clothing store may apply a markup pricing strategy. Let's say a store purchases a dress from a wholesaler for $50. The store decides to apply a 100% markup, which means they will sell the dress for $100. By adding a fixed percentage to the cost, the store ensures that they cover their expenses and generate a profit. Markup pricing allows businesses to have control over their profit margins and adjust prices based on market conditions and competition.
- 在时尚零售业中，一个服装店可能会采用Markup pricing的定价策略。假设一家店铺从批发商处购买了一条裙子，成本价为50美元。该店决定应用100%的加价幅度，这意味着他们将以100美元的价格销售这条裙子。通过在成本上增加一个固定的百分比，店铺确保可以覆盖开支并获得利润。Markup pricing策略使企业能够控制利润率，并根据市场条件和竞争进行价格调整。
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